Essco
Bathware: The No 1 brand in the value-for-money segment
If you still believe that buying branded bathroom products is a waste of
money, then you should read this first: WHY YOU SHOULD BUY BRANDED
BATHROOM PRODUCTS? If you have decided to go with branded bathroom
products but finding it difficult to choose one in the value-for-money segment,
then here are the 8 reasons for selecting Essco Bathware.
When COVID-19 is eroding people’s income and most families are
struggling financially, a pertinent question to ask is can anyone afford to
waste money on a bad purchase? No. Therefore, it makes good sense to select
bathroom products of a brand that is affordable, reliable, durable and
high-quality.
We all that know selecting a brand of bathroom products, is not easy. Since
bathrooms occupy small spaces when compared to other rooms, it becomes a
challenge choosing the right bathroom fixtures and accessories. You need to
select product with a design style, which is good quality but within your
budget. The five things to consider while selecting a bathroom brand are:
- Have a budget:
Selecting
bathroom products is like a small project. Before you begin any project, it’s
important to know how much money you’re willing to invest in the bathroom. As
bathroom fixtures of expensive brands can quickly add up to astronomical sums,
the first logical step to narrow down your options therefore, is creating a budget
and looking for affordable brands within that price point.
- Select a design style:
The style of
your home’s design will determine how you intend to decorate your bathroom. If
your bedroom has simple minimalist interior design, you can’t go for ornate bathroom
fixtures to match. So as step two, you should go for bathroom fixtures that have
clean lines, elegant, and marked with simplicity to complement.
- Select a range:
As step three,
stick to a range from a manufacturer. This will ensure that all the bathroom
fixtures have the same design style. You can this way be assured of a beautiful
bathroom design that looks as though every element in it belongs together.
- Select the finish:
This step is
for people who have a higher budget where you can refine your search further by
finish – chrome, bronze, brass, nickel, black, copper, polished, satin, etc. So
if you are looking for an affordable brand you may drop this step completely
and reconcile with the idea of going with the popular nickel finish.
- Look for warranty, customer support & reputation:
Finally, the
most important step is shortlisting a brand from the top two or three options on
the basis of number of years of product warranty, superior customer care, after
sales support, customer feedback and reputation.
Let’s
evaluate the reasons for buying Essco Bathware products:
Committed to the brand values of technology, quality, design and
sustainability Essco Bathware is from the house of Jaquar Group which caters to
three customer segments with its luxury brand, Artize, its premium brand,
Jaquar (the market leader with more than 60 per cent market share) and its
value for money brand, Essco Bathware.
1. Essco manufactures affordable bathroom products:
As the
first step in the selection process of shortlisting an affordable brand, you should
ask the question of what makes a brand affordable. It is customer perception if
a brand is affordable or not. If the brand has a perception of being cheap but
its prices are higher than the perception then obviously you shouldn’t buy. You
should buy a product only if the brand projects its products as being the best
value for money. So does Essco project
that?
For six decades, Essco, the bath fittings brand has been synonymous with
affordability and sustainability. A great value-for-money brand, Essco is an
offering from the Jaquar Group – India’s leading name in complete bathroom
solutions. Essco pioneered the concept of branded bath fittings in India and is
today’s one of the most reputed names in the marketplace. Thus, Essco is firmly
perceived as a manufacturer of value-for-money products in the affordable
bathroom brands segment.
2. Well-accepted by builders and government institutions
across the country:
Essco Bathware products are well-accepted by leading
builders in the affordable housing segment across the country. Even government
institutions have been using Essco products for their myriad public utility
projects. Essco bathroom products are considered ideal for affordable housing
projects. Jaquar Group, the owners of Essco brand, has been supporting affordable
and sustainable housing in India through its Essco range of bathroom products. This idea remains embedded in the ethos even as the brand rapidly
expands its footprint in Tier II and Tier III cities across India. It has been
fulfilling the Indian dream of affordable housing for more than six decades and
aligning its business practices towards the idea.
The Essco story is all about helping customers realise their ambitions
of a better quality of life through affordable bathroom products. Affordability
was key in designing and delivering products that are not only functional but
also promises great aesthetics at easy-to-own prices. Today, Essco provides the
best option and opportunity to shift the unorganised/non-standard quality
segment to standard quality products.
3. Essco Bathware a brand you can trust:
Why do consumers trust a brand? Recent research by Edelman says, more and more consumers agree that trusting a
brand is important as people are struggling financially and can ill afford to
lose money on bad purchases. In a fiercely competitive environment, brand trust
has become an important competitive differentiator. The top reasons for
trusting a brand are:
·
Brand
delivers quality products and services.
·
Brand
charges a fair price for its products or services.
·
Brand
treats its customers well.
Brand trust is actually the top buying consideration. While
making a purchase brand trust can be a deciding factor or a deal-breaker. So brand
trust impacts buying decisions and drives loyalty as well.
Essco Bathware
is one such brand in the bathroom fixtures industry where it has earned the
trust of its customers over six decades. That’s long enough to build customer relationships to last a couple of
generations. Essco can boast of indigenous manufacturing facility that is spread over
3.29 lakh square metres, a 10000+ strong workforce, and enjoys a nation-wide
after-sales service of the highly trusted Jaquar Group.
4.
Essco means true quality:
Brands make a continuous effort in
manufacturing high-quality products that result in establishing long-term
relationships with their customers. Therefore, buying a brand is often seen as
buying a quality product. Researches confirm quality is becoming more important than price to most
consumers.
Essco bathroom products have stood the test
of quality over long periods of time. It has been manufacturing one of the most
durable and reliable bathroom product ranges for over six decades and has
developed long-term relationships with its customers.
5.
Essco builds long lasting customer
relationship:
The foundation for a long term customer relationship can be laid
successfully when an organisation works towards creating high-level loyalty for
its company’s products or services. If that’s done well enough, the
organisation is on its way to become a winning brand.
When you buy Essco bathroom
products, you buy comfort, happiness and satisfaction in return – or absolute
peace of mind. Essco has been consistently delivering positive experience to
its customers over the past six decades. Its customers have formed and opinion
that the brand is trustworthy. With Essco Bathware, it
is in fact, a relationship of trust with its customers long enough to
build customer relationships to last a couple of generations.
Essco has been actively listening to its
customers’ needs, the problems they are facing and improving upon its products
over time. They come out with better designed products, in terms of aesthetics,
functionality and affordability.
6.
Essco creates great customer
experience:
It's simply not enough anymore for companies
to produce a great product or service. Customers switch to another brand after
a bad experience. To keep the customers coming back for more, companies have to
look beyond just transactional experience. As technology gets increasingly
sophisticated and customers get more vocal on social media platforms, companies
need to work harder to address customer issues, complaints, doubts and queries promptly.
Failing to do so can earn you the reputation of being a customer-unfriendly
company on social media channels.
Organisations today have to make sure that
customers get a unique experience both online as well as offline. After all, acquiring
a new customer can cost up to five times more than retaining an existing
customer.
How does Essco Bathware score when it comes
to customer experience? Firstly, Essco Bathware products are available across
4000 dealers located across the country. So you don’t have to go far if you are
looking for an Essco product. You will most likely find an Essco dealer in the
closest marketplace next to your house. Secondly, Essco customers enjoy a 10-year
warranty on most bathroom products they buy with the exception of water heaters
which come with a warranty of fewer years.
Lastly, after purchasing an Essco Bathware
product, if a customer has a complaint and needs after-sales service, Essco is
able to provide the strongest customer support in its category. This is because
all Essco bathroom products are serviced by Jaquar’s Customer Care division, which
is the strongest in the industry. To sum up, Essco makes customer experience
the differentiator for its successful business in the segment.
7.
Essco offers a wide range of
bathroom products:
How do you ensure that all the bathroom
fixtures have the same design style? You can do this by sticking to a complete
range from one manufacturer. This way you can avoid a potpourri of design
styles and be assured of a sleek bathroom design where each element in it
belongs together. People prefer buying a brand because it saves time and effort.
Brands cater to a complete range of bathroom products you require. If you instead
go about cherry-picking bathroom products it becomes difficult and confusing to
choose from an abundance of choices available. You not only take longer time but
also will land up owning a bathroom with a medley of designs styles.
If you decide to go with Essco Bathware you can
select a complete range of bathroom products from the many ranges it
manufactures under one roof saving you precious decision making time. Plus, you
become a proud owner of an aesthetically sleek and beautiful bathroom.
8. Experience Essco Bathware at Orientation
Centres
You may stopover at an Essco Bathware Orientation Centre next to your house to
experience the largest and the most impeccable range of bathroom concepts and
solutions. They display magnificent and well-co-ordinated bathroom concepts
with an urbane touch. Visit an Essco Orientation Centre to explore the artistically
crafted collection of faucets, designer showers, sanitaryware range and indulge
yourself into a journey of experiencing true craftsmanship with Essco’s expert
design connoisseurs.
Conclusion:
If you planning
to buy bathroom products from a trusted brand that can offer you an array of
stylish ranges, is durable, reliable, good quality, affordable, and evokes a
feeling of trust among generations then choose Essco Bathware. It is considered
as the leading value for money brand as they come with a 10-year warranty and a
nation-wide customer support. Their products are 100 per cent tested and safe
for use.
Essco
Bathware has a rich lineage too. It is an affordable brand from the reputed Jaquar
Group, the leading bathroom solutions company of India with more than 60 per
cent market share. Essco manufactures quality bathroom fixtures which include
faucets, showers, sanitaryware, cisterns, water heaters, and other bath
accessories.
