Four Reasons to buy branded
bathroom products
Rajesh Chawla,
who lives in Agra, is a middle-aged self-employed person dealing in leather
goods. He had done reasonably well over the past few years. So he decided to
reward his family by renovating his house. He couldn’t exactly splurge as he
had a limited budget. He got his rooms and balcony furnished simply but
beautifully. He made sure of using reasonably good quality products, which of
course were not high priced brands. But when it came to renovating the two
bathrooms he cut some corners. In one bathroom after a lot of contemplation, he
chose to have affordable, yet elegantly designed branded bathroom products from
Essco. But in the other, he thought of saving money by going in for unbranded,
similar-looking, stylish products that cost much less.
After finishing
the renovation Rajesh in fact, felt happy to have saved some money from the
second bathroom and somewhat regretted to have spent more on the bathroom which
had Essco branded products. Rajesh’s happiness was actually shortlived as very
soon the new bathroom fixtures from his second bathroom lost sheen. The shiny
coating of faucets started to flake. Water dripped and joints leaked. The
bathroom was perpetually wet. The enamel of the sanitaryware looked dull, while
the toilet seat cover creaked when used.
Rajesh
approached the sanitary stores for help only to learn that customer service
from the myriad manufacturers he had purchased the products from was either
disappointing or not available in his region - leave alone his location - or
not available at all. It was a challenge to get something out of local
manufacturers and unauthorised dealers.
The Chawla
family preferred to use the bathroom fitted with Essco products. Finally,
Rajesh reconciled to the idea of replacing all the bathroom fixtures which set
him back by a tidy sum but at the end, he decided to buy peace of mind and
satisfaction.
Why buy branded bathroom products?
Whatever your
home’s size, the bathroom is one of the most important rooms in your house. No
other room has so many moving parts in the form of plumbing fixtures, and
fittings installed in such a small space. The kitchen does not even come close.
Usually, a bathroom consists of faucets, a shower, a basin, a water closet, a
health faucet, a water heater and accessories. What we don’t see is the hidden
stuff - pipes, diverters, the parts inside a faucet; hidden inside the cistern
are the piston, the syphon, the float ball and rod, the inlet tube and valve.
They need to work perfectly. This makes the bathroom to be the most functional
among all the rooms in your house. You need high quality, dependable products
which don’t leak, drip, burst or malfunction.
It takes a good
company to manufacture those crucial bathroom parts that move with clockwork
precision, durable enough to last long, and house them in a body that is
beautifully designed to look classy, elegant and take away your entire
headache. The bathroom actually is fast turning to be your personal space where
you start your day with a bang and end with a relaxing bath after a hard day’s
work. It’s about relaxation. There is no room for products that give you
headaches. Any compromise in quality when it comes to buying bathroom products
can be like courting trouble.
Four Reasons why you should buy branded
bathroom products:
Although there
are many reasons why one should opt for branded bathroom fixtures and fittings,
one must first understand how brands are built? The truth is: branding doesn’t
happen overnight…or even in a few months. It is definitely a process. It’s an
ongoing effort that will result in establishing long-term relationships with
your customers. Therefore, its obvious brands work much harder to form
relationships with their customers.
The four areas
where brands work tirelessly are trust,
quality, customer support, and complete
range of bathroom products.
Reason 1: Trust
People buy a
brand because they trust. Zig Ziglar said, “If people like you they'll listen
to you, but if they trust you they'll do business with you.” Therefore, it is
important to win the trust of your customers just to do business. But to build
a brand, organisations have to make a continuous effort in establishing
long-term relationships with their customers. Sometimes these relationships are
long enough to last a couple of generations.
Recent research
by Edelman says, brand trust impacts
buying decisions. The research which surveyed 16,000 consumers across 8
global markets says, as the wealth gap between affluent and the rest widens,
one-third (33%) of consumers say trusting a brand is important because they are
struggling financially and cannot afford to waste any money on a bad purchase.
Reason 2: Quality
Buying a brand
means buying a quality product. Because brands make a persistent effort in
manufacturing high-quality bathroom products that results in establishing
long-term relationships with their customers. Brands have to work much harder
to maintain these relationships with their customers by consistently producing
quality products over long periods of time. To stand the test of quality, the
product has to be durable.
Quality is becoming more important than price to most consumers, as 53
per cent rate quality as the most important factor when making purchases
compared to price 38 per cent according to a new report by First Insight. The
report also notes that consumer expectations for discounts are falling as an
increasing proportion of consumers surveyed said retail store discounts had no
influence on expectations for discounts across other categories including
vehicles, smartphones, furniture, home appliances and home electronics.
Reason 3: Customer Support
Buying a brand
means buying the assurance of after-sales service or customer support.
After-sales support, sometimes called after-sales service, or customer support,
is any service provided after a customer has purchased a product. After-sales
service plays a pivotal role in strengthening the bond between the organization
and its customers resulting in customer satisfaction and customer retention. It
generates loyal customers. Customers start believing in the brand and get
associated with the organization for a longer duration. They speak good about
the organization and its products.
Why do brands
invest so much in customer support? Brands invest a lot of money in developing
a nation-wide network of trained technical experts who are ever-ready to help
you when you are in need of support. Because a satisfied and happy customer
brings more individuals and eventually more revenues for the organization.
Reason 4: Complete Range
You buy a brand because it
saves decision-making time. This is possible because brands cater to the
complete range of bathroom products you require. This can be best explained by
an example. When you decide to search for a product on Amazon, you get more than
a lakh results. How do you cull the list down to a manageable number of
choices? You choose a brand. Type in the brand and your choices reduce to a
couple of hundreds. Choosing a brand helps reduce the clutter, making it easier
to find what you are looking for.
By that example, we don’t
mean that you should go to Amazon to choose a bathroom brand. Amazon may have
many manufacturers of bathroom products listed on the platform but it has no
real brands, which are available only in brick and mortar stores. This is because of the peculiar nature of
bathroom business.
When you visit
a market for purchasing products for their bathroom, you are deluged with the
options available of varying quality levels. It becomes difficult and confusing
to choose from an abundance of choices. Visiting the stores of a few good brands can fulfil
all your requirements in no time. You only have to decide on a brand and you
get all the products under one roof, which will save
time as well as the effort.
There are other reasons also
for buying a brand.
Brands provide peace of mind:
When consumers
buy bathroom products, they are looking for comfort, happiness and satisfaction
in return. If the brand they use consistently delivers a positive experience,
consumers form an opinion that the brand is trustworthy thus establishing a
long-term relationship with the brand. This gives them peace of mind.
Brands ensure safety
If you are
considering buying a geyser for your bathroom, the first thing that comes to
our mind is the safety of that product. Electric gadgets in bathrooms need to
be extremely safe which can lead to hazards ranging from giving electric shocks
to users to bursting of heated water tanks scalding you. This is generally
arising out of using low-quality stuff or not taking adequate precautions when
you are trying to reduce costs. Branded products on the other hand manufacture
appliances keeping in mind all the necessary safety measures for the customer.
They are concerned about their reputation. For a brand, customer safety comes
first.
Brands add value to their product
Another reason
to buy a brand because it adds value to the product by way of better design and
features besides the usual trust, quality, customer support and product range.
A brand is able to invest money in a product’s design to enhance the look and
feel in the customer’s eye. They provide customers with a unique experience
which non-branded products are unable to give.
A brand is an extension of your
personality
According to
Investopedia, “brand personality is a set of human characteristics that are
attributed to a brand name. A brand personality is something to which the
consumer can relate; an effective brand increases its brand equity by having a
consistent set of traits that a specific consumer segment enjoys. This
personality is a qualitative value-add that a brand gains in addition to its
functional benefits. Brand personality is a framework that helps a company or
organization shape the way people feel about its product, service, or mission.
A company's brand personality elicits an emotional response in a specific
consumer segment, with the intention of inciting positive actions that benefit
the firm.”
So if you are
buying a brand, you should be purchasing the one with which you are able to
relate to.
Brands give consumers a reason to share
their experiences.
If a person is
using a non branded product, then can hardly share his good or bad experience
with anyone because nobody can rely on the experience of an unknown product. In
fact, the user himself cannot rely on it. On the other hand, if someone is
using a branded bathroom fixture, he can proudly share what he is experiencing,
how is the feel of the product, the durability of the product and many more
such things.
Essco Bathware a brand you can trust
If you are
looking for a brand which has affordable products, trusted by generations, has
reasonably good quality with nation-wide customer support and a complete range
of bathroom products then its Essco Bathware. It is truly considered as a value
for money brand. Their products are durable. They offer a 10-year warranty and
a nation-wide customer service. Their products are 100 per cent tested and safe
for use.
Essco has a
rich lineage. It is a brand from the house of Jaquar, the leading bathroom
solutions company of India with more than 60 per cent market share. Essco has
been manufacturing quality bathroom fixtures, fittings and a wide range of
products that includes faucets, sanitaryware, showers, cisterns, water heaters,
and other bath accessories for more than 6 decades now.
Essco stands
tall in the Indian bath fitting industry since 1960 and touching more hearts
every year with its affordable products. It has been supporting affordable and
sustainable housing in India. Essco has the ambition of a better quality of
life through better sanitation.
